LimeKast uses the in-built mobile notification framework for users to receive notifications on channels that they would subscribe to. These channels are set up by Users who want to reach out to a target audience group. Channels can be setup on the website http://www.LimeKast.com.Users can subscribe to or unsubscribe from channels on their smartphone. As and when LimeKast messages are sent from the channel, users will be notified on their smartphone. These messages are also available for users to view on the app itself. LimeKast can be used by businesses and organisational entities to enable an easy way for them to reach out to an interested audience who would have subscribed to their channel.