List Building It is one of those methods of marketing in the internet which appears to be lucrative. It creates subscribers to a website which are later used for selling the products. Thus, it makes a list of subscribers which is used for retaining customers. The process of list building asks for strong organizational traits and some research. Websites require multiple people who can get engaged in the process of list building. This also requires regular monitoring and contains mired procedures. It is a way wherein large number of customer list can be obtained to reach out for product selling. There are different ways for successful list building. The first one being, tracking the customers who visit the website. This can be done by creating a page which requires the visitor’s name and email address. However, there exists a fair possibility that a visitor may give a fake name and email because people don’t want to give personal email ids or other information. Another way out is the option of “Squeeze Page”. By introducing promotional activities or contest, squeeze page may become a successful initiative. Personal touch is a way by which people may tend to provide their personal information. Once the information about visitor is obtained, the next step is to send them e-mails. These emails should be sent on a regular basis. The website should be accordingly designed. Such emails make the subscriber aware of the company and are more likely to become a customer. The exposure or awareness can also be increased by swapping advertisement. The advertisement modes like ebooks, blogs can be used to give exposure to the product in mass. Thus, there are benefits attached to list building and is a tool of making money online. It is cheap, efficient and effective tool that attracts subscribers. The challenge in this process is to create list which doesn’t include fake emails and name so that when promotional emails are sent they are received by targeted subscribers. The owner should take utmost care in designing their website. A user friendly website makes it easy to get familiar with the products. Thus to make the business run successful, exposure to target customer plays a crucial role. Marketing through social media is another effective way to make product exposed to the public and can help in making money. People are more exposed to social media these days, hence the chances of a product to come in the public eye is high and this establishes a connection between the customer and the company. Facebook is one of the most used and popular social media outlets. Companies should create accounts on these kind of popular social media outlets and designate their employees for effective handling of its account. This will help companies in reaching out a mass of people in the most cost effective manner rather than using any other media as source of advertising. Facebook and other social media outlet have made it possible for the customer to give their reviews on a product which was not available in old advertising mode. This facility of the review is about the big risk as people are open to give their negative reviews too. But a good company always takes these negative comments in a positive way for self development and handles it very carefully to maintain its goodwill in public eyes. Are also used for advertisings. But they are not as successful as advertising on social media because it requires customers to make visits to blogs which is not in the case of social media and hence calls for commitment and maintenance towards consumer. Blogs don’t require constant updating as so required in social media outlet. YouTubeYouTube is another popular outlet for video marketing, but it is not that successful as advertised through Facebook or Twitter. In order to make money through YouTube one has to make an appealing video to attract more viewers. Such video should have a niche so that it doesn’t remain limited to fewer viewers only.
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