This application sort your standard IOS Address book into Categories. It makes it easy to find vendors, or other items quickly in your own custom way. It also adds a few extra features to identifying locations, using browser Maps, Internal Maps,External Maps. One can identy locations by directions, map, and street view. Images can be customize with built-in filters.This version is advertisement funded. If upgrade is purchased, syncing is available across using iCloud:The categories are Synced using the cloud between iPhone, iPhone Retina, iPhone 5, iPad, iPad Retina, iPad Mini, iPod Touch and Mac OSX devices.